In this article, Jon Samsel, the senior vice president of global marketing at Verimatrix, highlights the importance of mobile app security and the need for businesses to prioritize it. He discusses how mobile apps have become an integral part of our lives, with capabilities ranging from controlling our investments to organizing our daily schedule. However, despite the emphasis on enterprise security, many companies fail to recognize the potential security risks associated with their mobile apps.
Samsel emphasizes that mobile apps have not always been considered as critical to businesses as other systems like CRM or HR. Initially, they were seen as fun offerings for consumers. However, as mobile apps have become more interconnected with various aspects of our lives, they have also become attractive targets for cybercriminals. Threat actors are taking advantage of the lack of monitoring and security measures for mobile apps, infiltrating businesses through these vulnerable entry points.
The author predicts that mindsets will soon change, and businesses will realize the importance of securing their mobile apps. Mobile apps can now serve as the core of a thriving enterprise, and companies need to be proactive in gaining insights into potential weaknesses and vulnerabilities. With millions of users relying on these apps, companies must establish two-way communication to monitor and remediate unauthorized access and actions.
Samsel draws attention to the fact that while sectors such as authentication and email security were quickly implemented due to their direct ties to business requirements, mobile app security was initially neglected. However, with billions of apps and users on unmanaged devices, the risks associated with this vast ecosystem cannot be ignored. Neglecting security measures could lead to significant cyber risks for businesses.
In conclusion, the