Norway’s data protection authority, Datatilsynet, has imposed a daily fine of $100,000 on Meta, the parent company of Facebook, for unauthorized use of users’ personal information for marketing purposes. The penalty will be enforced starting from August 14th.
Datatilsynet had previously warned Facebook and Instagram to stop using targeted advertising campaigns based on user behaviors. However, Meta continued to leverage users’ search patterns and browsing interests, raising concerns about data protection and privacy violations.
The verdict against Meta was based on its violation of data protection laws, leading to a penalty and the potential for a 1-2 year ban in Norway if non-compliant practices are not rectified. This could result in the suspension of services across Facebook, Instagram, and WhatsApp, causing significant business losses.
Tobias Judin, head of Datatilsynet’s International Department, confirmed the news and stated that Meta will have an opportunity to appeal against the ban before it takes effect.
Key points:
1. Norway’s data protection authority, Datatilsynet, is imposing a daily fine of $100,000 on Meta for unauthorized use of personal information.
2. Meta ignored warnings to stop using targeted advertising campaigns based on user behaviors.
3. The violation of data protection laws led to a penalty and the potential for a 1-2 year ban in Norway.
4. Meta’s non-compliant practices could result in the suspension of services across Facebook, Instagram, and WhatsApp.
5. Meta has the opportunity to appeal against the ban before it is enforced.