The California Privacy Rights Act (CPRA) was introduced in November 2020, amending the 2018 CCPA to give consumers more control over how their data is handled. It introduced two additional rights and a new privacy enforcement agency, the California Privacy Protection Agency (CPPA). Companies have until January 1st, 2023, to achieve compliance, and penalties for non-compliance can reach millions, particularly in the event of a data breach.
To achieve compliance, companies should process the minimum amount of personal information necessary and update their privacy policies and notices to reflect the new rights. They should establish a data retention policy, review contracts with service providers, and take actions to prevent data breaches. Additionally, companies should make it easy for customers to opt out or limit data sharing and not retaliate against customers who exercise their rights.
It is essential for California businesses to comply with the CPRA regulations and understand how they impact their operations. Other states are also implementing similar data protection frameworks, making it essential for companies outside of California to familiarize themselves with the new laws and start implementing positive changes.
Key points:
– The CPRA amended the 2018 CCPA to give consumers more control over their data.
– Companies have until January 1st, 2023, to achieve compliance with the new regulations.
– Non-compliance with CPRA regulations can result in significant financial penalties.
– To achieve compliance, companies should process the minimum amount of personal information necessary, update their privacy policies and notices, establish a data retention policy, review contracts with service providers, take actions to prevent data breaches, make it easy for customers to opt out or limit data sharing, and not retaliate against customers who exercise their rights.
– It is essential for California businesses to comply with CPRA regulations and for companies outside of California to familiarize themselves with the new laws.